ICF Hyderabad - Case Study

ICF Hyderabad

LinkedIn Campaign for India Coaching Conclave 2025

Client: ICF Hyderabad Chapter

Event: India Coaching Conclave 2025

Platform: LinkedIn

Campaign Type: Full-Funnel Event Marketing

Campaign Overview

Kintzugi executed a comprehensive LinkedIn marketing campaign for ICF Hyderabad's India Coaching Conclave 2025, managing the complete event lifecycle from pre-event buzz creation to post-event engagement. The campaign strategically leveraged LinkedIn's professional network to reach coaches, build anticipation, drive registrations, and sustain engagement beyond the event.

Campaign Strategy & Execution

Phase 1

Pre-Event: Building Buzz & Awareness

Created anticipation and awareness among the coaching community through strategic content and engagement tactics.

  • Teaser posts highlighting conclave theme and vision
  • Speaker announcements and spotlight features
  • Behind-the-scenes preparation content
  • Countdown posts building urgency
  • Engaging poll and discussion posts
Pre-Event Buzz Posts
Phase 2

Registration Drive: Calling Coaches to Action

Targeted call-to-action campaigns focused on driving registrations with clear value propositions and strategic messaging.

  • Benefit-focused registration posts
  • Early bird offer promotions
  • Testimonials from past attendees
  • Direct CTAs with registration links
  • Limited seats availability messaging
  • Session highlights and learning outcomes
Registration Campaign Posts
Phase 3

Post-Event: Sustaining Engagement

Maintained momentum and engagement by sharing event highlights, insights, and building community for future events.

  • Event highlights and key takeaways
  • Speaker wisdom and quotable moments
  • Attendee testimonials and feedback
  • Photo galleries and video snippets
  • Thank you posts to speakers and participants
  • Teasers for next year's conclave
Post-Event Content

Campaign Collaterals & Creative Assets

Our design team created a cohesive visual identity across all campaign touchpoints, ensuring brand consistency and professional appeal.

Speaker Announcement Post
Speaker Spotlight Graphics
Registration CTA Post
Registration Drive Posts
Event Day Post
Live Event Coverage
Post-Event Thank You
Post-Event Engagement

What We Delivered

Content Strategy & Planning

Comprehensive content calendar covering pre-event, registration, and post-event phases with strategic messaging for each stage.

Creative Collaterals

Custom-designed graphics, banners, and visual assets maintaining ICF brand guidelines and professional coaching aesthetic.

LinkedIn Post Management

Regular posting schedule with optimized copy, hashtags, and engagement strategies to maximize reach and interaction.

Community Engagement

Active community management including responding to comments, engaging with coaching community, and fostering discussions.

Campaign Impact

Full Event Registration
High Engagement Rate
3 Campaign Phases
25+ Content Pieces

Key Campaign Highlights

Strategic Approach

  • Phased content strategy aligned with event lifecycle
  • Targeted messaging for coaching professionals
  • Consistent brand voice and visual identity
  • Community-focused engagement approach

Content Excellence

  • Professional graphic design and branding
  • Compelling copy driving action and engagement
  • Strategic hashtag use for maximum reach
  • Varied content formats maintaining freshness

"From creating pre-event buzz to sustaining post-event engagement—a complete LinkedIn campaign bringing the coaching community together for India Coaching Conclave 2025."

— Team Kintzugi

Ready to Amplify Your Event?

Let Kintzugi create comprehensive social media campaigns that build buzz, drive registrations, and sustain engagement for your professional events.

Kintzugi is a boutique creative and digital agency helping purpose-driven brands craft their legacy.

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