FLCTD Innovation Challenge
Social Media Campaign Driving 500+ Registrations
Client: FLCTD
Event: Innovation Challenge 2020
Platforms: LinkedIn & Twitter
Campaign Type: Awareness & Registration Drive
The Objective
FLCTD required a strategic social media campaign to drive widespread participation in their 2020 Innovation Challenge. The goal was to generate substantial awareness, create buzz within the innovation and startup ecosystem, and convert social media engagement into meaningful challenge registrations through targeted content on professional platforms.
Campaign Strategy
Kintzugi developed and executed a comprehensive multi-platform social media strategy designed to maximize visibility and participation.
LinkedIn Professional Outreach
Leveraged LinkedIn's professional network to target entrepreneurs, innovators, startups, and corporate innovation teams through strategic content positioning and thought leadership.
- Thought-leader endorsements and testimonials
- Innovation-focused content marketing
- Targeted outreach to startup communities
- Professional network amplification
Twitter Buzz Generation
Created viral momentum on Twitter through hashtag campaigns, real-time engagement, and strategic influencer partnerships to maximize reach and conversation.
- Branded hashtag campaign development
- Real-time engagement and interactions
- Influencer collaboration and amplification
- Community building and participation
Content Creation & Storytelling
Developed compelling content narratives showcasing innovation success stories, challenge benefits, and participation value propositions to drive registrations.
- Success stories and case studies
- Challenge benefit highlights
- Countdown and urgency messaging
- Clear call-to-action integration
Campaign Visuals & Execution
Our creative team delivered engaging visual content across LinkedIn and Twitter, maintaining campaign consistency while driving action.
LinkedIn Campaign Content
Twitter Campaign Graphics
Campaign Impact
Key Deliverables
Content Strategy & Creation
- ✓ Comprehensive social media content calendar
- ✓ Platform-specific content development
- ✓ Visual assets and graphic design
- ✓ Copy writing and messaging optimization
- ✓ Hashtag strategy and campaign branding
Campaign Management & Execution
- ✓ LinkedIn and Twitter campaign execution
- ✓ Real-time community engagement
- ✓ Registration tracking and optimization
- ✓ Performance analytics and reporting
- ✓ Influencer and stakeholder coordination
"Strategic social media execution driving measurable results—500+ innovators mobilized through targeted LinkedIn and Twitter campaigns."
Ready to Drive Participation for Your Event?
Let Kintzugi create targeted social media campaigns that generate awareness, build buzz, and convert engagement into meaningful participation.