Ajmal Perfumes
Instagram Social Media Management
Client: Ajmal Perfumes
Industry: Luxury Fragrance & Perfumery
Platform: Instagram
Scope: End-to-End Social Media Management
The Brief
Ajmal Perfumes — one of the Middle East's most heritage-rich fragrance houses — entrusted Kintzugi with the complete management of their Instagram presence. The mandate was to craft a visual and editorial identity worthy of the brand's legacy: luxurious, evocative, and deeply aspirational, while building consistent engagement with a discerning audience of fragrance connoisseurs.
What We Delivered
A comprehensive social media management engagement spanning content strategy, creative production, community management, and ongoing brand storytelling.
Content Strategy
Developed a tailored Instagram content strategy that balanced product showcases, brand storytelling, and audience engagement to build a cohesive, premium feed aesthetic.
- Monthly content calendars aligned to brand priorities
- Product launch and campaign planning
- Occasion and seasonal content integration
- Tone of voice and visual identity guidelines
Creative Production
Produced high-quality visual content and copy that translated Ajmal's rich fragrance heritage into compelling, scroll-stopping Instagram posts worthy of a luxury brand.
- Bespoke graphic design and visual assets
- Luxury-led art direction and aesthetics
- Evocative, sensory-driven copywriting
- Product feature and collection highlights
Community Management
Actively managed Ajmal's Instagram community — nurturing conversations, responding to followers, and fostering a loyal, engaged audience around the brand's fragrance world.
- Timely responses and audience engagement
- Follower relationship building
- Brand sentiment monitoring
- Performance tracking and optimisation
Content in Action
A glimpse into the Instagram content crafted for Ajmal Perfumes — where luxury aesthetics meet purposeful storytelling.
Engagement & Impact
Key Deliverables
Content & Creative
- ✓ Instagram content strategy and calendar
- ✓ Bespoke visual asset creation
- ✓ Luxury-led copywriting and captions
- ✓ Product and collection feature content
- ✓ Seasonal and occasion campaign creatives
Management & Growth
- ✓ End-to-end Instagram account management
- ✓ Community engagement and moderation
- ✓ Consistent brand voice maintenance
- ✓ Audience growth strategy
- ✓ Performance analytics and reporting
"Translating over seven decades of fragrance heritage into a compelling Instagram presence — where every post carries the weight of legacy and the allure of luxury."
Ready to Elevate Your Brand's Social Presence?
Kintzugi manages social media for brands that demand excellence — crafting content that is as considered, refined, and purposeful as the brands themselves.