Reckitt Benckiser
Social Media Campaigns for Dettol & MOOV
Client: Reckitt Benckiser
Brands: Dettol & MOOV
Campaigns: Father's Day & International Yoga Day
Campaign Type: Occasion-Led Social Media Activation
The Brief
Reckitt Benckiser engaged us to conceptualise and execute occasion-led social media campaigns for two of their flagship brands—Dettol and MOOV. Each campaign demanded a distinct creative approach, leveraging culturally resonant moments to build brand affinity, drive engagement, and deepen consumer connection on social media.
Dettol — Father's Day Campaign
Father's Day presented the perfect opportunity to reinforce Dettol's brand positioning around protection, care, and family values. Kintzugi crafted an emotionally resonant campaign celebrating the role of fathers as protectors, aligning seamlessly with Dettol's core promise of keeping families safe.
- Emotionally-led creative concept celebrating fatherhood and protection
- Social-first content designed for maximum shareability and engagement
- Consistent brand storytelling aligned with Dettol's safety narrative
- Platform-optimised creatives for key social channels
- Strategic posting schedule to maximise occasion reach
Dettol Father's Day Campaign Creative
MOOV — International Yoga Day Campaign
International Yoga Day offered an ideal platform to communicate MOOV's pain relief proposition through the lens of active living and physical wellness. Kintzugi built a campaign anchoring MOOV as the trusted companion for those who push their bodies—whether on the mat or beyond it.
- Wellness-first creative strategy tied to yoga and active lifestyles
- Relatable content connecting body movement with pain management
- Visual storytelling showcasing real-life yoga and recovery moments
- Audience engagement through interactive and aspirational content
- Platform-tailored creatives for social media amplification
MOOV International Yoga Day Campaign Creative
Campaign Impact
Key Deliverables
Creative & Content
- ✓ Occasion-led campaign conceptualisation
- ✓ Social media creative design and production
- ✓ Platform-optimised visual assets
- ✓ Copywriting and messaging development
- ✓ Brand-aligned storytelling across touchpoints
Strategy & Execution
- ✓ Campaign strategy and creative brief
- ✓ Social media scheduling and publishing
- ✓ Community engagement and management
- ✓ Performance tracking and optimisation
- ✓ Post-campaign reporting and insights
"Two brands, two occasions, one consistent standard of excellence—occasion-led social media that builds lasting brand affinity for some of India's most trusted consumer names."
Let's Build Your Next Campaign
Kintzugi specialises in occasion-led and always-on social media campaigns that connect brands with consumers through culturally relevant, emotionally resonant storytelling.